What’s the Big Deal?
Donors are more likely to remember one bad impression than all the jazzy details you tout in your direct-mail campaigns.
Voila! The Big Deal!
On Jan. 26, the promised Membership Kit full of goodies arrived in a new, ultra-slim box roughly the size of a No. 10 envelope, allowing the organization to benefit from U.S. Postal Service automation discounts even with a dimensional premium enclosed.
The Big Deal box is printed to look nearly identical to the previous effort, with the same photograph, graphics and fonts used for the teaser and membership-card image on the back.
- People:
- Kimberly Seville
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