What’s the Big Deal?
Donors are more likely to remember one bad impression than all the jazzy details you tout in your direct-mail campaigns.
There are two differences, however. In the pre-mailing, there is no graphic depicting the key chain like the one on the Big Deal box. And oddly, while the pre-mailing membership card indicates that I am a “2008 Platinum Member,” the card graphic on the Big Deal box has downgraded me to a mere “2008 Member.” It’s not something your average donor would likely notice, but my bet is the “Platinum Member” status is an extra motivator best used consistently throughout the series for maximum impact.
- People:
- Kimberly Seville
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