What’s the Big Deal?
Donors are more likely to remember one bad impression than all the jazzy details you tout in your direct-mail campaigns.
Inside the Big Deal box is everything I had been promised, and all of it lives up to and exceeds expectations, from the key chain, wallet calendar and several sheets of address labels to the credit card-quality membership card with raised letters, personalized with my name in metallic silver — as a “2008 Platinum Member” with a 12/08 expiration date.
- People:
- Kimberly Seville
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