What’s the Big Deal?
Donors are more likely to remember one bad impression than all the jazzy details you tout in your direct-mail campaigns.
Did you get it?
Two days later, on Jan. 28, a faux rush delivery notice arrived in a No. 10 envelope with a “VERY IMPORTANT” teaser, falcon graphic and red hash marks blazing across the front and back in a diagonal.
An urgent telegram-style letter in all caps requests my immediate response because, “I recently sent your personalized 2008 Membership Kit and have not heard from you.” Here again, a missed opportunity to personalize the ask array on the lasered front of the letter; and the printed ask string on the back begins at an amount even lower than before.
- People:
- Kimberly Seville
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