What’s the Big Deal?
Donors are more likely to remember one bad impression than all the jazzy details you tout in your direct-mail campaigns.
Printed in red and black with a canary BRE, even with the inclusion of a small member decal, this looks to be an inexpensive and effective follow-up to the much pricier Big Deal package.
The package that arrived on Feb. 11 is another Big Deal package. A 6-inch-by-9-inch outer with a color illustration and a “2008 Membership Renewal!” teaser, the carrier has the added bonus of an oval, metallic gold piggy-back label printed with “2008 Member.”
- People:
- Kimberly Seville
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