What’s the Big Deal?
Donors are more likely to remember one bad impression than all the jazzy details you tout in your direct-mail campaigns.
Inside is a collection of note cards and coordinating address labels and envelope seals. And the matching envelopes are not plain white, but rather are tinted the color of orange sherbet.
Attached to the letter are two tipped-on paper membership cards, one personalized in my name and a second lasered “The Seville Family” for the 2008 Family Member to whom I will pass it along. A series of four steps directs me to remove the cards, put the gold sticker from the outer on my card as shown, check “YES” on the Membership Renewal Acceptance Form and send an “extra special, generous 2008 Family Membership Renewal Gift.”
- People:
- Kimberly Seville
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