Don’t be Afraid of Making a Promise

Showing a clear, specific result of a donation connects the donor to the cause and gives him an emotional stake in your work. Offering a statement of your finances is another method.

“Our reply form details below each dollar amount on the gift string the number of meals that the donation will provide,” explains Thomas Daubert, manager of marketing and communications for God’s Love We Deliver, a New York City-based nonprofit that prepares and delivers fresh, nutritious meals each day to people living with AIDS and other serious illnesses in the metro area.