Don’t Ask … Don’t Get

2. Those who are naturally philanthropic and join simply to support the mission.

Knowing the difference between the two groups and which members belong to which can help an organization further tailor its upgrade campaigns.

“Even a zoo that might have a good number of members who are value-oriented is still going to have some people who are the philanthropic type,” she says. “So if you have information on what the makeup is of the membership group, then you can tailor the ask accordingly.