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“What we’re seeing is our response rate is sometimes between 5 percent and 8 percent,” she says, adding that the upgrade campaigns have a track record of working year after year, rather than fizzling out after the first time. She talks about a client that increased its revenue by $45,000 with its first upgrade campaign and then by an additional $85,000 in the second year.
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Abny Santicola
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Margaret Battistelli
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