Don’t Ask … Don’t Get

“There is almost a hunger among their members to do more than what they had been doing, and the numbers proved it, and it’s continued year after year,” she says.

Hines stresses that it’s important to time membership-upgrade campaigns so that they aren’t confused or used as a replacement for renewals. With the right approach and follow-up stewardship, members who respond to upgrade requests often easily can segue into major-donor prospects.