Don't Be a Fundraising Dinosaur: 5 Big Ideas to Adopt Right Now

Ninety-five percent of donors say it feels good to give. Let them talk about it on camera.

Big Idea No. 5: Stop asking for money. Start asking for action.
This is where the political fundraisers have it over the nonprofits. The Sierra Club asks for ACTION in addition to giving. Take a look at all the political fundraising out there today. It seems that all PACS and other political causes are asking you to TAKE ACTION in addition to giving money.