Don't Be a Fundraising Dinosaur: 5 Big Ideas to Adopt Right Now

If you can only measure one thing in your fundraising program, then measure donor retention. You need to go all out to keep the donors you have — above all. Because we know that donors are abandoning nonprofits by the thousands. If you cut back your donor communications, then you'll probably see donor retention drop off the cliff. What happens in the future when today's best donors are no longer with you?