Don't Be a Fundraising Dinosaur: 5 Big Ideas to Adopt Right Now

Big Idea No. 3
Either YOU do the metrics or the metrics get done to you. It's time to take charge of how your bosses measures your fundraising performance.

Peter Drury said, "Either YOU do the accounting, or accounting gets done to you."

Don't sit back and let your board (and CEO) define fundraising success: "If you give smart people inconsistent information that they don't understand, then you'll receive inconsistent decisions that YOU don't understand."