Don't Break Your Concentration(s)

One way to ensure that your acquisition direct mail gives you the most in terms of both donors and dollars is to geographically validate and adjust your list selection in order to direct your mail only to those areas most likely to produce response. Rather than fishing for new donors and members across a vast market defined, sometimes, rather haphazardly, a well-planned, well-targeted fishing expedition will yield a much greater catch. Here are some tips to give each piece of your mail a good shot at reaching a future donor.