Don't Break Your Concentration(s)
Zeroing in on your donor hot spots can help you raise funds even in times of economic uncertainty.
With ever-increasing production and postage costs, nonprofits need to continually fine-tune their prospecting efforts in any way they can. With minimal investment of time and money, you will likely find the best "fishing holes" within your market area.
Amy Houke is director, list and print media, at DMW Direct Fundraising. Reach her at ahouke@dmwdirect.com
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