Laugh a Little!
Don't forgo humor in your messaging just because you're scared — or your boss is.
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Keep Facebook's demographics in mind if you use this test. More seniors are there than ever before, but many aren't.
No matter your testing technique, listen closely to the feedback. It may be that the subject is wrong for the situation, your delivery needs work or your language choice needs altering. Any of those issues could cause your humor to fall flat.
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Nancy Schwartz
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