Laugh a Little!
Don't forgo humor in your messaging just because you're scared — or your boss is.
5) Keep it brief and use only sparingly. Humor is a "less is more" tactic. That ups the ante — it has to be right.
The exception is when you reach out to a well-known and narrowly defined audience segment (or group) that you are certain will respond positively to your humor. Then you can share laughs much more frequently, as NCPTUP does.
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