Laugh a Little!
Don't forgo humor in your messaging just because you're scared — or your boss is.
There's more. Humor is also the WD-40 of relationships, soothing the bite of criticism and sparking connections among people from different backgrounds and points of view. Laughter can transcend age, race, gender, belief or class barriers.
When it's done right, that is.
A classic 1993 Journal of Marketing study on the impact of humor worldwide found that humorous messages are "more likely to secure audience attention, increase memorability, overcome resistance, and enhance message persuasiveness."
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