Laugh a Little!
Don't forgo humor in your messaging just because you're scared — or your boss is.
But humor works only when it's:
- A strong match with your objective and call to action
- Relevant to your objective, and
- Seen as appropriate.
You know how challenging it is to integrate humor into messages focused on issues and causes. We see a lot more of it in consumer marketing, where the issue covered isn't so serious or meaningful.
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