Laugh a Little!
Don't forgo humor in your messaging just because you're scared — or your boss is.
1) Know what your organization and your base have in common, and play on that in your humor. That's the point of connection for all messages, but especially for humor. The only way to find it is to know your audiences well.
Humor based on common experience unites the group. So dig deep to learn as much as you can about your base. Personas are a great place to start.
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