Laugh a Little!

A joke told without deep understanding of your audience is dangerous. How do you know that people won't be offended or just not get it? If you can't get those insights, skip the laughs — for now.

2) Find a genuine, believable way to integrate humor into your content. If you incorporate humor because you think it's the funniest thing in the world and bound to get laughs, but it has nothing to do with your core topic, then skip it. It might be hilarious, but it's not relevant. In fact, it will only distract your audience from what's really important in your outreach.