Laugh a Little!
Don't forgo humor in your messaging just because you're scared — or your boss is.
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Knowing that teens and young adults are likely to have less experience (and less comfort) in discussing issues like birth control, the organization leans heavily on humor in its print and video campaigns.
Take a look at NCPTUP's "Itchy Situation" video, an old-style cartoon it created for its Bedsider Birth Control Support Network to bust myths on how to know if your partner has an STD. The video uses humor to open the conversation on this squirm-inducing topic and warns in the video description, "Even if you have special X-ray glasses or the observation skills of [a] ninja, you still can't tell if someone has an STD just by looking."
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Nancy Schwartz
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