Don't Freeze, Don't Panic: Advice for Surviving Turbulent Times

Creative
The organization focused on:

• Maximizing its online presence
• Messaging around the Obama administration
• Focusing on core programmatic work
• Testing a targeted acquisition program

E-mails accompanied every mail appeal. It also created "AU Activists," which people could join to get action alerts; sent press releases via e-mail to members; and created a Facebook presence.