Don't Freeze, Don't Panic: Advice for Surviving Turbulent Times

The organization conducted focus groups in August 2008 to gauge opinions to inform messaging. What these uncovered is that City Harvest donors are highly motivated to end hunger; newsletters and direct mail are donors' communication vehicles of choice; and statistics are important to donors. The organization's direct mail typically is rather plain, with no premiums, photos or teasers. The focus groups confirmed that donors like this.