Don't Freeze, Don't Panic: Advice for Surviving Turbulent Times

The organization also decided on set times where staff would reconvene to analyze whether other steps or cutbacks needed to occur.

Creative
City Harvest amplified its message to match the increased need. The organization identified the opportunity in the collapse (to focus messaging on the fact that it meets a vital need). It went with messaging about investing in the local community and helping to feed your neighbor, and it harnessed the emotions people were feeling during the collapse. It also included messaging stressing how City Harvest also minimizes waste, which Wallace said really resonated.