Don't Freeze, Don't Panic: Advice for Surviving Turbulent Times

Analytical and financial
City Harvest made the most of its approved expense budget. It temporarily suspended an investment program, reallocated expenses to programs with the best ROI and implemented low-risk testing.

Next steps
Going forward, City Harvest plans to do closer tracking of online giving, continue to mail efficiently, keep message consistent with the ability to react quickly to news, and closely monitor results.