‘Don’t Hide Behind Prospect Research’

Research also can be done at a local library, utilizing newspapers, trade journals, corporate and foundation guides, and chamber of commerce publications; and through annual reports, alumni lists, honor roles and membership lists, and Who’s Who guides.

This initial background research should yield information on everything from a prospect’s correct contact information, interest in your organization, gift history and activity with your organization to her employment history, family history, education background, net worth, support for other organizations, hobbies and interests, and religion.