Oh, No, Not Again!
Don’t just dust off those annual-campaign clichés; ditch them altogether, and try something new.
Ah, autumn. The crunch of falling leaves under your feet. The crisp, cool air. Football. And the start of — you guessed it — fundraising season.
This year, like every other, I fully expect my mailbox and inbox to be chockablock with the kind of clichés I used to start this column. You can call it moldering messaging. Yuck.
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- Network for Good
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