Oh, No, Not Again!

Let’s make this year different. It’s time to turn over a new leaf.

Cliché No. 1
I have a good place to begin. The No. 1 cliché we need to banish this fall is the “it’s fundraising season” or “it’s that time again” appeal. I’m amazed by how many of these I get. My alma mater likes to inform me that it’s “annual gift time.” My public radio station reminds me every five minutes that it’s time for the “fall fundraising campaign.”