Oh, No, Not Again!

This approach creates a sense of urgency far more burning than our budget cycle. And a sense of urgency is essential to get people to give.

But to be clear, I’m not dismissing campaigns. Campaigns are great. There is plenty of research that shows setting a goal and a deadline — and measuring progress toward it — is motivating to donors. But you need to show how they are part of that goal and deadline. It’s about their participation more than our own need.