Oh, No, Not Again!
Don’t just dust off those annual-campaign clichés; ditch them altogether, and try something new.
This is a much better approach than “it’s that time again” to support something like “education programs.”
Cliché No. 2
Which brings me to another cliché we need to strike from our campaigns: the focus on our organization at the expense of our donors. When we start talking to donors about their goals for giving — instead of our own fundraising plans — we get far better results. Make them part of the stories we tell and the heroes in our efforts to make a difference.
- Companies:
- Network for Good
Related Content
Comments
