Oh, No, Not Again!
Don’t just dust off those annual-campaign clichés; ditch them altogether, and try something new.
It’s fall. So by all means, get those campaigns under way. But make them about more than just the seasonal campaign. Make them about what truly matters to your organization and, most important, to your donors. Great campaigns are not a date range on a calendar — they are about an amazing destination that you and your supporters want to reach together. FS
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