Don’t Let a Dark Economy Leave Fundraising in the Shadows

Demonstrate financial wisdom
Beyond making your case, BUT NOT IN PLACE OF YOUR CASE, take the time to show your donors how well their gifts are being used. Donors want to feel confident that their donations will make a difference, and feel secure that you are wise in how you spend their dollars. Consider how your communication looks and feels; make sure your case is good and clear. If not, buff it up. You will use that information over and over again.