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Create meaningful donor relationships
Receiving a gift is only the beginning of the relationship with the donor. Now is a great time to focus on ongoing stewardship of current and previous donors. Thanking your donors is an important part of stewardship, but strong relationships are built through regularly communicating the mission, seeking donor input and sharing success stories. Increasing donor loyalty can maintain the level of support regardless of the economic circumstances.
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- Eileen Heisman
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Eileen Heisman
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