Don’t Let a Dark Economy Leave Fundraising in the Shadows

While it’s true that past economic downturns have cut deeply into the bottom lines of nonprofit organizations, research indicates that it might not be as dire as conventional wisdom might predict.

According to Giving USA, only twice in the last 40 years have donations failed to keep pace with inflation. That was in 1973 and 2001. Even when the economy is in a recession or just under stress, historically giving still grows; it might grow more slowly, but it consistently continues to increase.