Don’t Let a Dark Economy Leave Fundraising in the Shadows

The looming question now for all of us in the charitable-giving arena is whether that trend will stick in this kind of downturn, which rivals that seen in 1929.

Since the profession of fundraising barely existed in 1929, it’s difficult to look back and retrieve an accurate prediction for our future. But if the many years since have taught us something, it is that charitable giving is likely to continue to be a priority for most Americans.