Don’t Let a Dark Economy Leave Fundraising in the Shadows

Forever the practical optimists, what can glass-half-full fundraisers do to encourage charitable giving? With some planning, and with a clear and compelling mission, you can not only survive, but thrive.

Keep asking
It’s a down economy, yes, but don’t succumb to fundraising paralysis. Keep asking despite the news of the economy. You might get smaller checks, or cash from depreciated stock, but by not asking you won’t get even those. So ask.