Don’t Let a Dark Economy Leave Fundraising in the Shadows

Encourage matching gifts
Many companies match their employees’ charitable contributions. For a donor finding it hard to maintain her current level of giving, highlighting this feature might increase the chances of keeping your annual giving at its current level.

Build awareness
People can’t give to you if they don’t know you’re there. People won’t give to you until they’re convinced of the importance of your work. Every nonprofit needs a strategic public-awareness program to support fundraising. It complements your case statement and reinforces the benefits you bring to the people or cause you serve. Don’t be shy.