Don’t Let Space Go to Waste

This mailing from the Muscular Dystrophy Association is small in size and in the number of elements it includes, but it sure packs a punch.

The outer envelope is a mere 4-inches-by-7.25-inches but is high gloss, and glitzy. It’s a follow-up mailing sent to individuals who already have given to the organization’s 2006 telethon. The back of the outer shows a picture of — you guessed it — Jerry Lewis along with Luke Christie, a 13-year-old boy with spinal muscular atrophy. Behind the two is a backdrop of Broadway-esque glam in full-color, with yellow stars, blue spotlight trails and copy reading “It’s Not Too Late!” designed to look like a neon sign.