Don’t Let Space Go to Waste

Inside the envelope are just a 3.5-inch-by-6.5-inch reply device printed on very thin paper and a BRE. The ask on the reply matches the amount of the donor’s previous gift, reading “Dear Friend, We’re wrapping up our 2006 Telethon campaign. Please … if at all possible, can you repeat your generous gift of $50 today?” The back of the reply lists ways recipients can fight neuromuscular diseases, with copy aglow in yellow as if marked by a highlighter. And the BRE has a message from Luke on the back in which he tells his story of struggle with spinal muscular atrophy and urges recipients to “Help Us Win the Fight Against Neuromuscular Diseases!”