Don't Overlook In-Kind Giving
May 23, 2006
By Abny Santicola, editor, FS Advisor
The most traditional form of cause marketing occurs when a company promotes a product whose sale benefits a charity in some way. A prime example is an offer that Hewlett-Packard was promoting that promised to donate $50 to the Lance Armstrong Foundation with every purchase of a specific HP laptop.
- Companies:
- General Motors
- Hewlett-Packard
- People:
- Abny Santicola
- Richard Wong
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