Don't Overlook In-Kind Giving
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But Richard Wong, president and CEO of Alexandria, Va.-based Gifts in Kind International, a charitable organization that channels product donations from for-profits to nonprofits, says that organizations should open themselves up to in-kind giving from corporations as well. "Right now over 48 percent of corporate contributions are in the form of non-cash contributions, in kind. And that number actually is growing," Wong says.
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- Companies:
- General Motors
- Hewlett-Packard
- People:
- Abny Santicola
- Richard Wong
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