Don't Overlook In-Kind Giving
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Such corporations are interested in supporting causes in a way that also allows them to get their products out into the community. "They are giving products because they know that the more products they distribute in the community, the higher the brand awareness they can get and more loyalty that they can build," Wong says.
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- Companies:
- General Motors
- Hewlett-Packard
- People:
- Abny Santicola
- Richard Wong
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