Don't Overlook In-Kind Giving

In terms of accountability, Wong says GIKI generates reports on each of the in-kind giving programs it manages, detailing things such as how many products were provided, who the recipient was, how the recipient benefitted from the gift, the program impact of the donation and the level of awareness in the marketplace that was generated as a result, which reassures the corporate donors. "We feed those reports on a quarterly basis back to corporations, and they love it. They see the value," he adds.