Don’t Set It and Forget It

In his report “Developing an Annual Giving Program” at www.nonprofitexpert.com, fundraising consultant John Minges offers this very basic but probably oft-overlooked piece of advice about annual campaigns:

“An annual plan should not be a document that you do one time and forget about it or never consider revising. Let me say that again: An annual plan should not be a document that you do one time and forget about it or never consider revising. Why?