Don’t Set It and Forget It

In his report “Developing an Annual Giving Program” at www.nonprofitexpert.com, fundraising consultant John Minges offers this very basic but probably oft-overlooked piece of advice about annual campaigns:

“An annual plan should not be a document that you do one time and forget about it or never consider revising. Let me say that again: An annual plan should not be a document that you do one time and forget about it or never consider revising. Why?

* Things change and people get tired of the same type of events over and over.

* People become numb reading the same boring letter asking for money.

* People want to see recent results and know they have been part of the success.”

Maintained by Minges & Associates, the Nonprofit Expert Web site is full of helpful information touching on many aspects of nonprofit fundraising. Access it at www.nonprofitexpert.com.