Don’t Write Off Direct Mail

It’s trending up, not down.

I recently attended a parent’s meeting at my church to discuss future activities for my teenage son’s youth group. Now stick with me -- this actually addresses an important issue for all fundraisers.

The youth minister in charge of the group was outlining what would be happening and casually said, “The kids want the annual calendar and notices about events sent to them by (snail) mail. So please look out for any church envelopes addressed to your son or daughter, and please pass them on.”