Don’t Write Off Direct Mail

“Wow!” I thought. I didn’t think that kids today knew what “hard copy” means.

This tidbit of information had a profound effect on me. I had been hearing all of the predictions that the new technology of the Internet will replace the older technology of snail mail. But then I witnessed an example of the newest generation — which is incredibly Web-savvy and greatly dependent upon it for communication and information — actually backsliding into the use of the centuries-old medium of mail.