Don’t Write Off Direct Mail

With so many cynics preaching about the end of direct mail, while advocating Internet-exclusive strategies, we need to take notice of what is actually happening out in the world around us.

If you look around, not just at my son’s youth group but also at what the major commercial marketers are doing, you quickly will learn that the two mediums of direct mail and the Internet actually complement one another. Instead of clashing in a life-or-death struggle, the Internet and direct mail are actually proving to be quite chummy bedfellows.