Don’t Write Off Direct Mail

So what does this information tell fundraisers that use direct marketing? It tells us that the commercial world has rejected a “one or the other” attitude about the Internet and direct mail. It has learned through the past decade of experience that the best marketing strategies mix the two mediums.

And the same rule applies to fundraisers. Just as any fundraiser today is crazy to think about fundraising efforts without the use of the Internet, you’d be just as crazy to consider fundraising efforts without the use of direct mail.